Public communication

Task leader: TLU
Other involved partners: WSI, DIHR
Duration: Months 1-36


Different media channels and measures are used to communicate activities and outcomes of the project to public and stakeholders:

  • Printed material: brochure, fact sheets and leaflets are produced to denote special events and achievements of the project.
  • Traditionally the news and achievements of the project are shared on projects’ public website, on Tallinn University webpage (events, news) and via press releases to public by the help of Tallinn University communication office. Writing articles to present and discuss project in newspapers and magazines is also good measure to disseminate results.
  • Higher visibility of the project is achieved through different broadcasting and visual media channels, for example interviews with experts and participants during international conferences is demonstrated in TV or radio, and in new media.
  • Good measure to promote project and partners is to produce video clips. The interviews with key figures of the project and expert lectures given in the frame of the project are then shared on projects’ public website, new media and on partner universities homepages. Tallinn University initiated series of video clips – “One Minute Lectures” – to promote research and development activities in TLU; this is also a perfect measure to demonstrate project excellence and expertise of partners.

Role of partners

All partners contribute to common dissemination activities through different media channels: the website, homepages and other media channels to ensure operative public access to the news and outcomes of the project, to raise public awareness of human rights and related issues in society (press campaigns, by releasing articles in press, and by organizing/attending to events where dissemination of project outcomes can lead to cooperation with different stakeholders’ participation); to discuss to find possibilities to exploit project outcomes in society via active.